How I Work

My perspective is a foundational management philosophy I call BASE:

B — Basics

Get the fundamentals right. Clear priorities, clear expectations, and a shared understanding of what “good” looks like.

A — Alignment

People, roles, and decisions pulling in the same direction instead of working at cross-purposes.

S — Structure

Simple systems, standards, and operating rhythms that reduce friction and don’t rely on reminders.

E — Execution

Work getting done consistently, without drama, heroics, or constant oversight.

I’ve spent three decades inside operating businesses — launching facilities, rebuilding operations, managing teams, overseeing financial performance, and navigating the day-to-day realities owners face. I understand how decisions affect staff, customers, cash flow, and momentum because I’ve carried that responsibility myself. My role isn’t to analyze from the sidelines. It’s to step in with practical judgment and help steady the business where it actually runs.

In practical terms, specific areas I work in comfortably include:

• Reviewing and working through franchise and ownership agreements

• Pre-opening and expansion planning

• Revenue model and pricing structure development

• Financial performance analysis (P&L, cash flow, margins)

• Staffing structure, role clarity, and accountability

• Service standards and customer experience

• Vendor relationships and contract considerations

• Operating systems and day-to-day workflow

• Facilities and service-based operations

• Performance tracking and management rhythm

Fees & Engagements

I work in clearly defined engagements so there’s no ambiguity about scope, expectations, or cost. Fees are discussed after an initial paid working session. That session is designed to understand the situation, identify opportunities, and determine whether it makes sense to work together.

I start by asking, “What can I do to make life easier?” I’m not Tony Robbins here to sell motivation or management theory. I want to understand you and your needs and where your time is being pulled unnecessarily. 

After 30 years in management and operations, I’ve seen capable leaders burn out — too many decisions, too many loose ends, and too many distractions around issues that could be straightforward. I help reduce that load, sort what actually needs attention, and put structure around the parts of the business that shouldn’t require constant oversight.

The goal isn’t to change how you lead. It’s to make life easier, more enjoyable, and the business more successful.